Pantone Color of the Year - 2020
In 2000, the Pantone Color Institute created the Pantone Color of the Year as a trendsetting concept for branding, marketing and creative society as a whole. Every year on the first days of December, The Pantone Color Institute announces the new Color of the Year. It has been said to be the best part of the year for anyone who works with color.
But first, how many times in the World of fashion and style do you hear the name Pantone? Have you ever wondered how designers seem to have similar color palettes when they launch new seasons of designs?
In short, in the World of Color, there is a standard that is followed that is referred to as a Pantone color. The Pantone Color System is the most important color matching system in the world. The system originated in 1963 to solve the problem of complicated color matching in the printing industry. You can't just say "I want a red dress." You have to be specific so that the color is consistent throughout the design. You definitely don't want to end up with a Bright Red and a Burnt Sienna! Those are totally different vibes and experiences. Instead of "red," a designer may reference PMS2035. Now we all know what shade of red we are working with and should expect. Every color, in every tone and tint, was given a number to classify it. Pantone literally wrote the book on color matching.
This year, 2020, we have a new Pantone color of the year:
Classic Blue 19-4052
As we enter a whole new decade, Classic Blue arrives to impart a sense of dependability and reassurance. This deep blue is classic, elegant and timeless. The sensation that this color gives the viewer is a bit of a surprise since it’s a color we are used to having around us.
According to The Pantone Institute, that exactly was the main idea. To have a color that stands out while also being familiar. It gives everyone the feeling of a good foundation of faith and peace.
Incorporate Classic Blue into your 2020
For those who want to sport the 2020 color, you can add Classic Blue accent pieces such as a scarf or watch strap, or a vase or candle for your home or workplace.
But incorporating the color into your life could be as simple as adding blue foods to your diet. Aligning with the growing emphasis on health, foods and beverages that are similar in color to Classic Blue are rich in anthocyanins that are thought to bolster the body's defense against ailments from cardiovascular disease to cancer cell proliferation.
Or, if you have cause to indulge, you could help yourself to a decadent blue macaroon.
Now that you are up on the trendy color of year, go now and be fabulous. Set the tone within your group of friends and family showing that you can be elegant, timeless, and dependable. Let 2020 be YOUR year to shine!