In 2016, the idea of Lip Lock'd Cosmetics was conceived and the idea of creating a brand that focused solely on one's lips consumed Ashley's thoughts. Officially launching in 2018, this brand is intended to attract and cater to women that have an interested in beauty products, want to feel beautiful, and also have social lives that require long lasting shades and moisture elements for all seasons.
In 2000, the Pantone Color Institute created the Pantone Color of the Year as a trendsetting concept for branding, marketing and creative society as a whole. Every year on the first days of December, The Pantone Color Institute announces the new Color of the Year. It has been said to be the best part of the year for anyone who works with color.